Web 3.0

What is Web 3.0?

In our survey we clearly defined Web 1.0, 2.0 and 3.0 so that those taking the survey all had the same frame of reference. The definitions we used in the survey are below:

• Web 1.0 is defined as organizations publishing content to people to inform them. In learning, this would be best illustrated by an instructor-led classroom, where students absorb what is pushed to them.
• Web 2.0 is defined as people publishing to each other to inform, work and socialize with one another. In learning, this would best be illustrated by a dispersed team collaborating on projects via social networks, group workspaces and/or communities of practices.
• Web 3.0 is defined as people and machines publishing to and interacting with each other to inform and augment each other's work. In learning, this could be a learner who is recommended courses or solutions by the system for work or browsing he may have conducted. The content presented to the learner could be augmented with multiple layers of content, i.e., mobile application with location-based information augmenting a map.

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SMM ( Social Media Marketing )

1)What Is SMM

Social Media Definition

Social media is a two-way conversation to facilitate continuing dialogue, and communication with an intended audience. It is about building and nurturing relationships. It allows community interaction using web 2.0.

Social media includes: Search engines, social networks, blogs, Vblogs, micro-blogs, message boards, instant messaging (IM), webcasts, email and podcasts, it is created by the people for the people.

Social Media Marketing Definition

Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

2) SMM Process

In planning the marketing for your business we:

Set Goals--objectives that you want to accomplish.

Define a strategy--create a custom strategy that matches your goals and objectives.

Execute--implement the plan and track results.

Questions we find answers to:

The first step in setting the goals we consult with your business to find the answers to the following basic questions before tackling the business profiles on the different social media networks/ platforms or channels:

Who is your audience and what is its persona's characteristics?

 Where do they hang out online?

Are they a part of any online communities that the business should join?

What do they expect from a business like yours: solution providing, a unique product, customer service?

How do we engage the audience emotionally and appeal to their sensitivity and senses?

How do we approach the audience, in what format, and with what content? Also, most importantly what are the keywords used by the audience its members discuss your industry or business?

Who will be assigned to engage in the online discussions with the audience and how will they channel the leads, inquiries, comments and to who?

Define a clear measurement of the results?

3) SMM Services

We don't limit ourselves to "big" ideas. We care about the "right" idea. Instead of the "shiny object", we define the smart, inspiring concept that will support your strategy and earn you major, measurable results.

Before you do anything, we'll help you limit budgetary, functional, and reputational risk by identifying what will and won't work for you – and the people you're trying to reach. We'll also get your team up to speed on social media best practices. 

We collaborate with you at every step of the process to provide smart solutions specific to your unique brand, resources, audience, and existing content channels. So we can comfortably, easily execute and manage them over the long haul—and get results.

Benefits Of Social Media Marketing:

·             It's affordable

·             It's viral

·             Improves your brand reputation

·             Increases traffic to you website which generates more leads and new business

·             Helps your brand establish a strong connection with your audience

·             Connects you with leaders in your field

·             Builds credibility

Social Media Marketing Services Include:

Social Media Audit:

This is an in-depth analysis of your company's presence across the various social networks and a strategy for ways to improve it. Not every organization's customers are on Twitter or Facebook, we determine what social media networks will work best for your company and industry.

Social Media Marketing Strategy:

Every marketing effort needs a plan before you begin. Creating a Facebook or LinkedIn profile isn't social media marketing, but developing a strategy to leverage those social outlets and build relationships with your customers is. We will work with you to assess your needs, outline opportunities and prescribe specific actions for long-term social media success.

Social Media Profile Creation:

We will identify the social networks where you should be participating and where people are talking about you. We'll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.

Online Reputation Monitoring:

Customers rely more and more on "word of mouth" information when weighing their decisions for products and services; they are conducting online searches to investigate company reputations before finalizing their choices.  We will monitor your organizations reputation, promote your brand, and proactively respond to both positive and negative mentions.

Social Media Networking Training:

No one knows your services and industry better than you, we give you the knowledge to participate in the social media community and start building connections with your customers, employees, business partners and how to conduct competitive analysis on what your competition is doing.

Monthly Social Media Marketing Report:

Next Generation Marketing Solutions, Inc. prides itself in providing transparecy to our customers.  We want you to know what is going, what we have accomplished and how things are going.  By providing you with a monthly report of your social media campaign, you will always have the information there in front of you so youcan make the best marketing decisions as possible.

http://sharmatechnologies.com/